At Citrus Genesis we are proud of our growers.
Citrus production is a highly competitive global business and for most growers production costs have risen significantly over the past few years. Growing traditional varieties is not profitable anymore and clearly a different approach is needed for the business to be sustainable.
We have developed an international network of associated growers in South Africa, Spain, Mediterranean countries and South America. This grower base provides more than 80.000 hectares of land available for new citrus cultivars and the objective is to continue to expand in other key citrus growing continents.
Whilst our growers are eager to find new improved varieties our breeders are looking for growers with land available to test, plant and grow their new cultivars. And this is exactly our core mission: to bring together the best citrus growers and the best citrus breeders so that customers can enjoy a wider range of new and exciting citrus varieties. This will, ultimately, promote consumption and enhance the citrus supply chain sustainability.
However, providing our growers with access to new varieties is only part of the process. Every new variety needs its own unique production protocol to enable them to get the best possible results – both in terms of quality and profitability. Every season our citrus experts monitor all our trial sites around the world and we use this information, together with the observations of our licensed growers, to develop these essential production protocols for each of our cultivars.
Our associated growers believe in a new model based in the following principles:
1. Growing new varieties which add value and improve the current offer for consumers in terms of quality, shelf life and availability.
2. Focusing on new cultivars which are more productive, easier and therefore cheaper to produce.
3. Developing new rootstocks which enhance the product attributes, require less water and are more adaptable to different soil and climatic conditions as well as more resistant to external diseases.
4. Limiting production of the new varieties in order to adjust the offer to what the markets demand and avoid oversupply.
5. Commercializing the fruit in a structured way to maximize trading opportunities.